"How does negative experience sharing influence happiness in online brand ..."

Zhimin Zhou, Ge Zhan, Nan Zhou (2020)

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DOI: 10.1108/INTR-12-2018-0531

access: closed

type: Journal Article

metadata version: 2025-01-19

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Zhimin Zhou, Ge Zhan, Nan Zhou:
How does negative experience sharing influence happiness in online brand community? A dual-path model. Internet Res. 30(2): 575-590 (2020)

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