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"Supporting New Product or Service Introductions: Location, Marketing, and ..."

Vahideh Sadat Abedi, Oded Berman, Dmitry Krass (2014)

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DOI: 10.1287/OPRE.2014.1305

access: closed

type: Journal Article

metadata version: 2020-03-31

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Vahideh Sadat Abedi, Oded Berman, Dmitry Krass:
Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth. Oper. Res. 62(5): 994-1013 (2014)

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