"Optimal Advertising-Expenditure Implications of a Simultaneous-Equation ..."

Leonard J. Parsons, Frank M. Bass (1971)

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DOI: 10.1287/OPRE.19.3.822

access: closed

type: Journal Article

metadata version: 2020-03-31

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Leonard J. Parsons, Frank M. Bass:
Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis. Oper. Res. 19(3): 822-831 (1971)

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