"Intelligent IoT-enabled marketing systems: Enhancing consumer ..."

Shuqi Huang et al. (2025)

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DOI: 10.1016/J.IOT.2025.101797

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type: Journal Article

metadata version: 2025-12-07

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Shuqi Huang, Yaying Zhou, Haytham F. Isleem, Ghanshyam G. Tejani, Adham E. Ragab:
Intelligent IoT-enabled marketing systems: Enhancing consumer sustainability engagement through perceived usefulness. Internet Things 34: 101797 (2025)

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