"Human vs. AI: Understanding the impact of anthropomorphism on consumer ..."

Xusen Cheng et al. (2022)

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DOI: 10.1016/J.IPM.2022.102940

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type: Journal Article

metadata version: 2024-01-16

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Xusen Cheng, Xiaoping Zhang, Jason F. Cohen, Jian Mou:
Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Inf. Process. Manag. 59(3): 102940 (2022)

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