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"Effects of cross-platform multichannel shopping on online customer-firm ..."

Zhe Rong, Qian Wang, Hongchao Zhang (2023)

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DOI: 10.1016/J.IPM.2022.103218

access: closed

type: Journal Article

metadata version: 2023-04-16

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Zhe Rong, Qian Wang, Hongchao Zhang:
Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation. Inf. Process. Manag. 60(2): 103218 (2023)

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