"Factors affecting Consumer Brand Sabotage virality: a study of an Indian ..."

Rehan Bhatia et al. (2025)

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DOI: 10.1007/S10257-023-00628-0

access: closed

type: Journal Article

metadata version: 2025-05-31

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  - https://dblp.org/rec/journals/isem/BhatiaGVS25
Rehan Bhatia, Agam Gupta, M. Vimalkumar, Divya Sharma:
Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott. Inf. Syst. E Bus. Manag. 23(1): 41-68 (2025)

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