"What influences the purchase of virtual gifts in live streaming in China? ..."

Zhengzhi Guan et al. (2022)

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DOI: 10.1111/ISJ.12367

access: closed

type: Journal Article

metadata version: 2022-04-27

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Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong:
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J. 32(3): 653-689 (2022)

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