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"What drives subscribing to premium in freemium services? A consumer ..."
Matti Mäntymäki, A. K. M. Najmul Islam, Izak Benbasat (2020)
- Matti Mäntymäki, A. K. M. Najmul Islam, Izak Benbasat:
What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium. Inf. Syst. J. 30(2): 295-333 (2020)
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