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"The effect of e-commerce on the integration of IT structure and brand ..."

Horst Treiblmaier, Andreas Strebinger (2008)

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DOI: 10.1111/J.1365-2575.2007.00288.X

access: closed

type: Journal Article

metadata version: 2020-03-27

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Horst Treiblmaier, Andreas Strebinger:
The effect of e-commerce on the integration of IT structure and brand architecture. Inf. Syst. J. 18(5): 479-498 (2008)

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