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"Data mining for small shops: Empowering brick-and-mortar stores through BI ..."

Michael Reiner Kamm et al. (2021)

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DOI: 10.1080/10580530.2020.1855486

access: closed

type: Journal Article

metadata version: 2023-02-10

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Michael Reiner Kamm, Jan-Peter Kucklick, Johannes Schneider, Jan vom Brocke:
Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Inf. Syst. Manag. 38(4): 270-286 (2021)

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