"Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword ..."

Xiaomeng Du et al. (2017)

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DOI: 10.1287/ISRE.2017.0724

access: closed

type: Journal Article

metadata version: 2020-03-13

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Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng:
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types. Inf. Syst. Res. 28(4): 711-722 (2017)

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