"Fun Shopping: A Randomized Field Experiment on Gamification."

Yi-Jen (Ian) Ho, Siyuan Liu, Lei Wang (2023)

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DOI: 10.1287/ISRE.2022.1147

access: closed

type: Journal Article

metadata version: 2025-08-06

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Yi-Jen (Ian) Ho, Siyuan Liu, Lei Wang:
Fun Shopping: A Randomized Field Experiment on Gamification. Inf. Syst. Res. 34(2): 766-785 (2023)

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