"Does Animation Attract Online Users' Attention? The Effects of Flash on ..."

Weiyin Hong, James Y. L. Thong, Kar Yan Tam (2004)

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DOI: 10.1287/ISRE.1040.0017

access: closed

type: Journal Article

metadata version: 2020-03-13

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Weiyin Hong, James Y. L. Thong, Kar Yan Tam:
Does Animation Attract Online Users' Attention? The Effects of Flash on Information Search Performance and Perceptions. Inf. Syst. Res. 15(1): 60-86 (2004)

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