"When to Play Your Advertisement? Optimal Insertion Policy of Behavioral ..."

Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei (2020)

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DOI: 10.1287/ISRE.2019.0904

access: closed

type: Journal Article

metadata version: 2020-07-31

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Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei:
When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. Inf. Syst. Res. 31(2): 589-606 (2020)

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