"Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant ..."

Xianghua Lu et al. (2013)

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DOI: 10.1287/ISRE.1120.0454

access: closed

type: Journal Article

metadata version: 2020-03-13

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Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng:
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Inf. Syst. Res. 24(3): 596-612 (2013)

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