"The Effect of Customers' Social Media Participation on Customer Visit ..."

Rishika Rishika et al. (2013)

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DOI: 10.1287/ISRE.1120.0460

access: closed

type: Journal Article

metadata version: 2020-03-13

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Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada:
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Inf. Syst. Res. 24(1): 108-127 (2013)

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