"Using User- and Marketer-Generated Content for Box Office Revenue ..."

Tingting Song et al. (2019)

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DOI: 10.1287/ISRE.2018.0797

access: closed

type: Journal Article

metadata version: 2025-09-25

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Tingting Song, Jinghua Huang, Yong Tan, Yifan Yu:
Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms. Inf. Syst. Res. 30(1): 191-203 (2019)

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