"Measuring Brand Favorability Using Large-Scale Social Media Data."

Kunpeng Zhang, Wendy W. Moe (2021)

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DOI: 10.1287/ISRE.2021.1030

access: closed

type: Journal Article

metadata version: 2025-02-06

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Kunpeng Zhang, Wendy W. Moe:
Measuring Brand Favorability Using Large-Scale Social Media Data. Inf. Syst. Res. 32(4): 1128-1139 (2021)

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