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"The Effects of Price Rank on Clicks and Conversions in Product List ..."
Mengzhou Zhuang et al. (2021)
- Mengzhou Zhuang
, Eric (Er) Fang, Jongkuk Lee
, Xiaoling Li
:
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms. Inf. Syst. Res. 32(4): 1412-1430 (2021)
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