"To reward or develop identification in online brand communities: evidence ..."

Ying Hua et al. (2017)

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DOI: 10.1080/02681102.2017.1311831

access: closed

type: Journal Article

metadata version: 2020-10-26

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Ying Hua, Shuang (Sara) Ma, Yonggui Wang, Qimeng Wan:
To reward or develop identification in online brand communities: evidence from emerging markets. Inf. Technol. Dev. 23(3): 579-596 (2017)

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