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"Using Simulation to Model Customer Behavior in the Context of Customer ..."

Shahid Ansari et al. (2008)

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DOI: 10.1287/ITED.1080.0014

access: closed

type: Journal Article

metadata version: 2020-10-08

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Shahid Ansari, Alfred J. Nanni, Dessislava Pachamanova, David P. Kopcso:
Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation. INFORMS Trans. Educ. 9(1): 1-9 (2008)

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