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"Service cooperation and marketing strategies of infomediary and online ..."

Yuangao Chen, Shuiqing Yang, Zhou-Jing Wang (2016)

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DOI: 10.1007/S10799-015-0237-1

access: closed

type: Journal Article

metadata version: 2020-12-29

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Yuangao Chen, Shuiqing Yang, Zhou-Jing Wang:
Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect. Inf. Technol. Manag. 17(2): 109-118 (2016)

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