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"Is this real? Cocreation of value through authentic experiential augmented ..."

Saifeddin Alimamy, Waqar Nadeem (2022)

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DOI: 10.1108/ITP-07-2020-0455

access: closed

type: Journal Article

metadata version: 2023-10-22

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Saifeddin Alimamy, Waqar Nadeem:
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. Inf. Technol. People 35(2): 577-599 (2022)

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