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"Understanding host marketing strategies on Airbnb and their impact on ..."

Yeojin Chung, Surendra Sarnikar (2022)

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DOI: 10.1108/ITP-10-2020-0718

access: closed

type: Journal Article

metadata version: 2022-12-25

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Yeojin Chung, Surendra Sarnikar:
Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach. Inf. Technol. People 35(7): 2075-2097 (2022)

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