"How sales promotion influences consumers' physical exercise and ..."

Seongsoo Jang, Hwang Kim, Vithala R. Rao (2024)

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DOI: 10.1108/ITP-11-2021-0902

access: closed

type: Journal Article

metadata version: 2024-06-18

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Seongsoo Jang, Hwang Kim, Vithala R. Rao:
How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data. Inf. Technol. People 37(4): 1753-1774 (2024)

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