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"How sales promotion influences consumers' physical exercise and ..."
Seongsoo Jang, Hwang Kim, Vithala R. Rao (2024)
- Seongsoo Jang, Hwang Kim, Vithala R. Rao:
How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data. Inf. Technol. People 37(4): 1753-1774 (2024)
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