"Credibility of Youtube product reviews and customers' product return ..."

Aditya Nugroho, Wei-Tsong Wang (2024)

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DOI: 10.1108/ITP-11-2021-0838

access: closed

type: Journal Article

metadata version: 2024-06-18

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Aditya Nugroho, Wei-Tsong Wang:
Credibility of Youtube product reviews and customers' product return intention: a product fit uncertainty perspective. Inf. Technol. People 37(4): 1560-1586 (2024)

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