"A process model for identifying online customer engagement patterns on ..."

Vidyasagar M. Potdar et al. (2018)

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DOI: 10.1108/ITP-02-2017-0035

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - https://dblp.org/rec/journals/itp/PotdarJHBW18
Vidyasagar M. Potdar, Sujata Joshi, Rahul Harish, Richard L. Baskerville, Pornpit Wongthongtham:
A process model for identifying online customer engagement patterns on Facebook brand pages. Inf. Technol. People 31(2): 595-614 (2018)

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