"How to make users fall in love with a mobile application: A ..."

Lili Zheng (2024)

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DOI: 10.1108/ITP-06-2022-0465

access: closed

type: Journal Article

metadata version: 2024-05-04

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Lili Zheng:
How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love. Inf. Technol. People 37(3): 1360-1378 (2024)

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