"How motivational orientation influences the evaluation and choice of ..."

Marc Hassenzahl, Markus Schöbel, Tibor Trautmann (2008)

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DOI: 10.1016/J.INTCOM.2008.05.001

access: closed

type: Journal Article

metadata version: 2020-03-19

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Marc Hassenzahl, Markus Schöbel, Tibor Trautmann:
How motivational orientation influences the evaluation and choice of hedonic and pragmatic interactive products: The role of regulatory focus. Interact. Comput. 20(4-5): 473-479 (2008)

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