"Understanding the influence of impulse buying toward consumers' ..."

Wen-Kuo Chen, Chien-Wen Chen, Yu-Chun Lin (2023)

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DOI: 10.1007/S12652-020-02333-Z

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type: Journal Article

metadata version: 2024-01-22

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Wen-Kuo Chen, Chien-Wen Chen, Yu-Chun Lin:
Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites. J. Ambient Intell. Humaniz. Comput. 14(11): 14453-14466 (2023)

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