"The impact of formats and interactive modes on the effectiveness of mobile ..."

Kuo-Wei Su et al. (2016)

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DOI: 10.1007/S12652-016-0343-X

access: closed

type: Journal Article

metadata version: 2020-02-10

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  - https://dblp.org/rec/journals/jaihc/SuHCL16
Kuo-Wei Su, Po-Hsin Huang, Po-Hung Chen, Ya-Ting Li:
The impact of formats and interactive modes on the effectiveness of mobile advertisements. J. Ambient Intell. Humaniz. Comput. 7(6): 817-827 (2016)

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