"Customer Segmentation Marketing Strategy Based on Big Data Analysis and ..."

Xiaotong Li, Young Sook Lee (2023)

> Home

Details and statistics

DOI: 10.4018/JCIT.336916

access: closed

type: Journal Article

metadata version: 2025-04-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jcit-igi/LiL23
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jcit-igi/LiL23
Xiaotong Li, Young Sook Lee:
Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm. J. Cases Inf. Technol. 26(1): 1-16 (2023)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.