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"Is That My Friend or an Advert? The Effectiveness of Instagram Native ..."

Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis (2019)

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DOI: 10.1093/JCMC/ZMZ003

access: closed

type: Journal Article

metadata version: 2021-10-14

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  dblp key:
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  - https://dblp.org/rec/journals/jcmc/JohnsonPV19
Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis:
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts. J. Comput. Mediat. Commun. 24(3): 108-125 (2019)

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