"Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and ..."

Tao Sun et al. (2006)

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DOI: 10.1111/J.1083-6101.2006.00310.X

access: closed

type: Journal Article

metadata version: 2024-01-10

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Tao Sun, Seounmi Youn, Guohua Wu, Mana Kuntaraporn:
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences. J. Comput. Mediat. Commun. 11(4): 1104-1127 (2006)

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