"Joint optimal pricing and advertising policies in a fashion supply chain ..."

Qi Chen, Qi Xu (2022)

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DOI: 10.1007/S10878-020-00623-Y

access: closed

type: Journal Article

metadata version: 2025-09-24

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Qi Chen, Qi Xu:
Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill. J. Comb. Optim. 43(5): 1075-1105 (2022)

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