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"The Influence of Online Reviews and Brand Trust and Customer Equity: ..."

Glenn Asano et al. (2019)

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DOI: 10.4018/JECO.2019100103

access: closed

type: Journal Article

metadata version: 2022-01-08

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Glenn Asano, Vincent Ting Pong Cheng, Joan Rhodes, Peter Lok:
The Influence of Online Reviews and Brand Trust and Customer Equity: Consumer Equity. J. Electron. Commer. Organ. 17(4): 30-43 (2019)

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