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ORCID"Investigating B-to-B Social Media Implementation: E-Marketing Orientation ..."
Ying-Kai Liao, Candice Chang, Giang Nu To Truong (2020)
- Ying-Kai Liao, Candice Chang, Giang Nu To Truong
:
Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective. J. Electron. Commer. Organ. 18(1): 18-35 (2020)
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