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"Effect of Influencer Marketing on Online Impulse Purchase: The Mediating ..."

Jay P. Trivedi (2021)

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DOI: 10.4018/JECO.2021070104

access: closed

type: Journal Article

metadata version: 2021-08-25

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Jay P. Trivedi:
Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement. J. Electron. Commer. Organ. 19(3): 49-64 (2021)

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