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"Hedonic and Utilitarian Values Behind Engagement of Online Consumers."

Farrah Zeba, Musarrat Shaheen, Raveesh Krishnankutty (2020)

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DOI: 10.4018/JECO.2020070101

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/jeco/ZebaSK20
Farrah Zeba, Musarrat Shaheen, Raveesh Krishnankutty:
Hedonic and Utilitarian Values Behind Engagement of Online Consumers. J. Electron. Commer. Organ. 18(3): 1-20 (2020)

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