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"Study on WeChat Marketing Strategy Based on the Purchase Intention of ..."

Jingkun Zhao, Honglu Liu, Yilei Pei (2017)

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DOI: 10.4018/JECO.2017100104

access: closed

type: Journal Article

metadata version: 2020-05-27

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  - https://dblp.org/rec/journals/jeco/ZhaoLP17
Jingkun Zhao, Honglu Liu, Yilei Pei:
Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group. J. Electron. Commer. Organ. 15(4): 39-56 (2017)

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