""Hacking marketing": how do firms develop marketers' expertise and ..."

Najmeh Hafezieh, Neil Pollock, Annmarie Ryan (2023)

Details and statistics

DOI: 10.1108/JEIM-12-2021-0530

access: closed

type: Journal Article

metadata version: 2023-03-28

a service of  Schloss Dagstuhl - Leibniz Center for Informatics