"Can internet blogs be used as an effective advertising tool? The role of ..."

Chen-Hsun Ho et al. (2015)

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DOI: 10.1108/JEIM-03-2014-0021

access: closed

type: Journal Article

metadata version: 2020-04-02

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  - https://dblp.org/rec/journals/jeim/HoCCP15
Chen-Hsun Ho, Kuang-Hui Chiu, Hsin Chen, Anastasia Papazafeiropoulou:
Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. J. Enterp. Inf. Manag. 28(3): 346-362 (2015)

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