"Embrace Uncertainty: Using Consumer Inoculation to Combat Online Shopping ..."

Yangchun Li, Fan Sheng, Qingzhou Sun (2024)

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DOI: 10.4018/JGIM.352521

access: closed

type: Journal Article

metadata version: 2025-04-29

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Yangchun Li, Fan Sheng, Qingzhou Sun:
Embrace Uncertainty: Using Consumer Inoculation to Combat Online Shopping Disconfirmation. J. Glob. Inf. Manag. 32(1): 1-26 (2024)

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