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"Influence of Customer Participation on Co-Creation Intention of Brand ..."
Mengfei Lin, Zhihua Wang, Chunfeng Chen (2023)
- Mengfei Lin, Zhihua Wang, Chunfeng Chen:
Influence of Customer Participation on Co-Creation Intention of Brand Value under Social Media. J. Inf. Knowl. Manag. 22(5): 2350054:1-2350054:24 (2023)
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