"Does virtual reality attract visitors? The mediating effect of presence on ..."

Wai Han Lo, Ka Lun Benjamin Cheng (2020)

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DOI: 10.1007/S40558-020-00190-2

access: closed

type: Journal Article

metadata version: 2020-12-17

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Wai Han Lo, Ka Lun Benjamin Cheng:
Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. J. Inf. Technol. Tour. 22(4): 537-562 (2020)

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