"The effect of social media marketing on brand trust and brand loyalty for ..."

Sahika Burçin Tatar, Irem Eren-Erdogmus (2016)

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DOI: 10.1007/S40558-015-0048-6

access: closed

type: Journal Article

metadata version: 2020-09-10

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  - https://dblp.org/rec/journals/jitt/TatarE16
Sahika Burçin Tatar, Irem Eren-Erdogmus:
The effect of social media marketing on brand trust and brand loyalty for hotels. J. Inf. Technol. Tour. 16(3): 249-263 (2016)

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