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"How does celebrity involvement influence travel intention? The case of ..."

Chris Zhu et al. (2022)

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DOI: 10.1007/S40558-022-00233-W

access: closed

type: Journal Article

metadata version: 2023-03-21

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  - journals/jitt/ZhuFGBS22
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  - https://dblp.org/rec/journals/jitt/ZhuFGBS22
Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang:
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok. J. Inf. Technol. Tour. 24(3): 389-407 (2022)

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