"Strategic business decision making: the use and relevance of marketing ..."

Boban Melovic et al. (2021)

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DOI: 10.1108/JKM-10-2020-0764

access: closed

type: Journal Article

metadata version: 2021-12-17

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  - https://dblp.org/rec/journals/jkm/MelovicDVCB21
Boban Melovic, Marina Dabic, Milica Vukcevic, Dragana Cirovic, Tamara Backovic:
Strategic business decision making: the use and relevance of marketing metrics and knowledge management. J. Knowl. Manag. 25(11): 175-202 (2021)

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