"Brand Knowledge Management: Growing Brand Equity."

Ian Richards, David Foster, Ruth Morgan (1998)

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DOI: 10.1108/13673279810800762

access: closed

type: Journal Article

metadata version: 2020-08-06

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Ian Richards, David Foster, Ruth Morgan:
Brand Knowledge Management: Growing Brand Equity. J. Knowl. Manag. 2(1): 47-54 (1998)

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